This Little Handbook for Sturdy
Startups offers 13 tips based on our
experience of starting and growing a
small company. While they will not
apply to every startup scenario, they
are guidelines that we found very
useful along the way. Each tip is
intended to help build businesses
that are good for people and profit,
with the firm belief that these aims
are mutually supportive.
We have a strategic plan. It’s
called ‘doing things’.
– Herb Kelleher
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