This Little Handbook for Sturdy Startups offers 13 tips based on our experience of starting and growing a small company. While they will not apply to every startup scenario, they are guidelines that we found very useful along the way. Each tip is intended to help build businesses that are good for people and profit, with the firm belief that these aims are mutually supportive. We have a strategic plan. It’s called ‘doing things’. – Herb Kelleher
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